FRANKFURT, Germany--Once again, there will be a combined stand (Hall 12.0, Stand G-01-1) with 29 Hong Kong exhibitors organized by the Hong Kong Trade Development Council (HKTDC) at the world’s largest toy fair in Nuremberg, Germany, when it opens its doors from February 1 to 6, 2017.
STEM toys (Science, Technology, Engineering, Mathematics) are growing in popularity and aim to promote children’s creativity and provide them with a better understanding of science and technology. In Nuremberg Amazing Toys Limited will be presenting Skylab Adventure. The scientific educational game conveys knowledge about energy and kinetic energy, chemical reactions, anti-gravitation and mechanics. Technical understanding is also the aim of the colourful LED blocks from Maylok Toys Industries Company Limitedwith functions such as MP3 player, radio, sound sensors and voice recording.
To help children staying active, Hong Kong Exhibitors offer equipment for outdoor activities like the imaginative and highly colored diving goggles, flippers and snorkels from Bestfine Swimming Appliances Limited and the neoprene toys, bags and swimwear from Welon International Limited. Scooters continue to stay popular. Nixor Sports Limited offers a large selection, including an e-scooter, skateboards and trikes.
Back in Nuremberg is Zuru Limited, the creator of Bunch O Balloons, last year’s winner of the Toy Award in the SchoolKids category (6-10 years) and of a large number of collectable figures such as the Tsum Tsums and Robo Alive.
As collecting remains trend car models, remote controlled racing cars or kiddy cars can be found at Haro Int’l Co., Da Feng International Holdings Limited and Rastar (HK) Industrial Co., Limited. Newest models of drones are presented by Syma Technology Co., Limited and Toy Shock International Limited. Fun is also assured with the Super Wings figures from Hong Kong Alpha Group Limited which can be transformed into an aircraft in just ten steps.
Always popular are the luminous yellow rubber ducks from Tradex Industrial Limited available in all types of designs. Younger children enjoy the easy to hold building blocks or the rattles in animal shape from Toy Hero Company Limited.
Hong Kong’s toy manufacturers are well equipped for the future. In the rising market for licensed products along with evergreens such as Hello Kitty, the key drivers are primarily cinema box-office hits and TV cartoons. For the learning toys in addition to the construction kits, building blocks, puzzles and board and card games, there is an increase in STEM products and technology-based toys, above all those using Augmented Reality (AR) and Virtual Reality (VR) features. Additionally the market for collectors of cars, action figures or cartoon characters – which has already captured a significant share of the toy market – promises further growth. To meet the varied demands of individual target groups, more and more companies are producing two lines of the same products: one for children and one for adults.