Nicole Mentzen, Marketing Manager EMEA at 2020, spoke to us about what the company has done to become a global software provider.
Founded in 1987, 2020 is headquartered in Laval, Quebec and employing over 500 people and operating in 32 countries. 2020 provides software, services and content to help professional designers, retailers and manufacturers in the interior design and furniture industries bring ideas to life, inspire innovation and streamline processes. Nicole explains more about what the company does, along with who they serve.
“2020’s software enables professional designers to create kitchens, bathrooms, bedrooms and commercial offices which look as stunning on screen as they do in reality with our high quality design renders and 360° Panoramic views. The software also provides furniture and cabinet manufacturers a complete manufacturing operations management system developed to meet their needs. And it enables interior home improvement retailers to inspire the imagination of their customers and accelerate their decision making.
“We have customers worldwide and our global support team is dedicated to helping new customers hit the ground running and keeping existing customers operating at full speed.
“Collectively we have years of industry experience and knowledge and our products are designed to provide customers with the tools they need to be successful and as efficient as possible. Our ongoing strategy is to provide our customers with the most advanced software on the market. We listen to our customers and value their opinion, incorporating their suggestions into new versions of the software. By providing end-to-end design solutions and the world’s largest collection of manufacturer’s catalogues, we provide our customers with the software and content to be more efficient, integrated and productive.”
“We help our customer to get up and running and then offer a range of online support services including remote computer assistance. We also have a range of training solutions including seminars, webinars, online training and one-to-one sessions.”
Nicole acknowledges that despite the current economic situation, 2020 has done its upmost to continually provide the same high level of quality and service to customers that it has always done. Aspects such as marketing has changed in the industry as Nicole explains.
“Like all companies we have been affected by the changes in economic climate but our attitude has always been to keep doing business as usual, operating in the same way as always by supporting our customers as efficiently and effectively as possible. We find that our customers respond to us doing what we do best – constantly improving our products and customer offer and encouraging trade.
“Customers’ expectations are changing and marketing has become more sophisticated as a result. The evolution and growth of digital marketing has meant that there is now so much ‘noise’ to cut through to get your message to your customer. Businesses need to be customer centric – putting the needs of the customer at the forefront of everything they do otherwise the customer will move on very quickly to a competitor. We value our customers and listen to what they have to say and this has enabled us to produce software unlike any other in the marketplace.”
Nicole goes on to share the other impacts the industry has had on business and how 2020 has adapted to these changes.
“With economic uncertainty continuing, homeowners have a tendency to improve not move, renovating their existing home rather than purchasing a new one. This has a positive impact on the design, sale and fitting of new kitchens and bathrooms.
“And when it comes to designing kitchens and bathrooms consumers are now demanding an immersive and collaborative experience which is possible with our design software. They want see how their new space is going to look and share their designs with friends and family, seeking their opinions and gaining their approval before they make such a significant investment.”
“International trends influence the UK but have to be adapted for this market - for example different sizes of kitchen need a different approach. German kitchen manufacturers, as well as Italian trends, continue to be highly prevalent in the UK and so currently the majority of trends come from these areas of Europe. Of course with Brexit and the likelihood of trade agreements with non-EU countries and emerging countries such as China and India this could lead to trends being influenced by countries beyond Europe.”
In the future, 2020 aims to continue to develop and expand their product range to give clients an effective service as Nicole explains.
“We are constantly evolving our products to meet the needs of our customers so they can meet the needs of theirs. Changing trends and technological advances provide opportunities for retailers and designers to grow their business. Having the right CAD software that is constantly being upgraded to incorporate new trends as they happen by utilising the latest cloud-based technology will enable them to take full advantage.”
Company: 2020 Technologies
Name: Nicole Mentzen
Web Address: www.2020spaces.com